LA Clippers - Too Tuff

For the 2022/2023 season, the LA Clippers wanted a campaign that reflects on the relentless, never-give-up Angelenos' mentality. The Clipper Nation's heart is the hard working people of LA. Fans from different backgrounds, origins and religions that really relate to the team because they feel represented by its hard working ethic to achieve their goals.​

So we built a 360 campaign around Clippers inherit toughness.