In Romania, breast cancer kills more women than anywhere else in Europe—because most are diagnosed too late. With 70% of women over 50 skipping screenings, prevention felt optional. Regina Maria, the country’s leading healthcare provider, set out to change that by introducing Romania’s first AI-powered mammograms, boosting survival chances to 95%. But technology alone doesn’t save lives—action does. So we launched #TakeYourMomToMamo, a campaign built on the strongest bond of all: mothers and daughters. Through an emotional AI experiment, we turned memories into visions of a future worth protecting—where one mammogram becomes a gift 

of more tomorrows.