Urbanears - Listen To Yourself

We’re constantly being told what to do, what to wear and how to act.

To transform Urbanears from a colorful headphone brand into a creative lifestyle brand, we created Listen to Yourself, a global platform celebrating people who follow their own voice instead of everyone else’s.

Launching with Tove Lo and later featuring creators including Arvida Byström, Zhuzi, Yazbukey and Joy M’Batha, the campaign turned Urbanears products into blank canvases for self-expression, bringing music, fashion, art and technology together.